ESAs unveil joint call for greenwashing evidence
Three European Supervisory Authorities have published a call for evidence on greenwashing to gather input from stakeholders on the topic.
What is Greenwashing? The UK’s Green Claim Code, Recent Examples and How to report greenwashing
In this episode, I look at the term “greenwashing” and how it impacts our opportunity to purchase and use environmentally friendly products, and services.
Additionally, I look at published UK guidance is in-place for “green claims” and how to avoid making greenwashing as well as examples of recent “greenwashing” together with a process for reporting greenwashing.
This episode covers the term “greenwashing”, the UK’s Competition and Markets Authority guidance on environmental claims on goods and services, three recent Advertising Standards Authority rulings on cases of greenwashing & how to report a case of greenwashing.
01:12 What is Greenwashing?
03:03 What is the UK’s Green Claim Code?
05:07 What actions are being taken against greenwashing?
13:40 How to report greenwashing?
If this video has advanced your understanding of “greenwashing” and green claims, leave a comment in the box below, if this video has helped you. Post in comments section of this video!
Further information including the documents and references made in this episode are available in an accompanying article at https://emsmastery.com/2022/04/19/what-is-greenwashing/
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#greenwashing #GreenClaims #EMSmastery
These fast fashion brands are greenwashing | H&M and Primark vs. Fashion Revolution Week
These fashion brands are definitely greenwashing: H &M, Primark, and many more (fast) fashion brands.
What is greenwashing? Which brands are guilty of it? How to recognize greenwashing? How to help prevent it? This video is my contribution to Fashion Revolution Week 2021. See resources below if you wish to get involved.
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SEEN OR MENTIONED IN THIS VIDEO:
– Get involved: https://www.fashionrevolution.org/#get-involved
– Resources to learn more: https://www.fashionrevolution.org/resources/free-downloads/
My previous videos about fast fashion:
– The price split for a garment: https://www.youtube.com/watch?v=zRcb6GC7ZB8 (TEDx talk, start at 07’55)
– The fast fashion business model: https://youtu.be/0ur13KvWoWE
– Fashion brands not paying the factories during Covid in 2020: https://youtu.be/zZ9unodtE5Y
My video series on building a capsule wardrobe:
How to recognize good quality in clothes:
How to find the perfect red lipstick for your skin:
How to find your personal style:
How to tell if a color is warm or cool:
What do the colors you wear say about you?:
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– H &M press release: https://about.hm.com/news/general-news-2019/h-m-s-conscious-collection-launches-worldwide-with-a-sustainable.html
– H &M called out for greenwashing: https://www.dezeen.com/2019/08/02/hm-norway-greenwashing-conscious-fashion-collection-news/
– H &M joining the Bangladesh Accord: https://www.reuters.com/article/us-bangladesh-building-safety-hm-idUSBRE94C0GJ20130513
– H &M missed the 2018 wage target: https://turnaroundhm.org/2019-01-31/
– H &M donation to a trust in Bangladesh: https://about.hm.com/news/hm-conscious-foundation-makes-donation-to-the-rana-plaza-donors-trust-fund.html
– Estimated living wage in Bangladesh: https://wageindicator.org/salary/living-wage/archive-no-index/bangladesh-living-wage-series-january-2018-country-overview
– Primark press release: https://www.primark.com/en/the-edit/women/a-sustainable-choice/a/870f1bc3-651d-4e87-a59e-e56f2ab10f1b#skip-to-content
– Primark not being organic + statement from the company representative: https://www.forbes.com/sites/oliviapinnock/2019/09/10/how-sustainable-is-primarks-sustainable-cotton-programme/
– The Clean Clothes campaign (2013 report): https://cleanclothes.org/about/annual-reports/2013
* The music I use is from Epidemic Sound (free trial if you use this link): http://share.epidemicsound.com/snFtr
MY FASHION DESIGN & VIDEO EQUIPMENT
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This video is not sponsored.
#fashion #sustainablefashion #ethicalfashion #fashionindustry
When PR Goes Green: Greenwashing
Environmentalists, the media and even governments have called out companies for greenwashing. Billionaires and oil giants are doing it. But what is it? AJ+ breaks down how it ain’t easy being green.
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Greenwashing | Definition, Disclosure, and Examples
To learn more about greenwashing, check out our free resource: https://loom.ly/kw3zwPQ
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What is Corporate Finance Institute?
Founded in 2016, CFI is the largest and most recognized finance training, certification, and skill development platform in the world. Powered by leading instructors, innovative curriculum designers, and proprietary technology, CFI provides the leading resource for finance professionals globally, including productivity tools, certification, and online training for financial modeling, valuation, lending, securities, capital markets, data science, business intelligence, cryptocurrencies, and more.